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Rio 2016 #2

Rio 2016

#sonhealto #TAMJogosRio2016

PT-MZU

A320-232

TAM

2016-17

TAM was the official sponsor of the 2016 Rio Olympics & Paralympics. This second logojet unveiled features 4 Brazilian athletes getting ready for the competition.

Image © Jaka (NVT)
Tags Olympics

Rio 2016 #1

Rio 2016

#sonhealto #TAMJogosRio2016

PT-MZG

A320-232

TAM

2016

TAM was the official sponsor of both the 2016 Olympics and Paralympics. This first of initially 4 logojets was different on both sides and represented graphics of the official organisation, with stylized sugar loafs on the port side and a pandeiro on the starboard side. A pandeiro is a type of tambourine used in Capoeira.

Image © Jaka (FLN)
Tags Olympics

Walt Disney World

PT-MSZ

B767-316ER

TAM

2016-18

TAM was s a partner of the Disney World theme park in Orlando, Florida as it serves the city from Brazil. Mickey, Minnie, Donald and Goofy could be seen on the plane which was primarily used for TAM US services.

Image © Olivier Mouhot (JFK)
Tags Cartoon & Anime, Disney, Theme Park

Bom voo, Lili

Have a nice flight, Lili Bom voo, Lili

PT-MUE

B777-32WER

TAM

2015-16

On July 28, 2015 TAM initiated special treatment for "regular" TAM Fidelity Blue Plus program customer Lilian Rogozinski, who was bound for Orlando to re-marry her former husband. "Lili" had a personalized airport reception, was unexpedtedly upgraded to Business Class, then greeted by the flight's captain; a small decal wishing her a good flight was added on the 777 for the occasion. This was part of the "We are TAM. And our world revolves around you." marketing campaign focusing on relationship with real passengers.

Image © G-AZZD (MIA)
Tags Airline Marketing

Parabéns, Rio, pelos 450 anos.

Congratulations Rio for 450 years

Parabéns, Rio, pelos 450 anos.

PT-TMD

A319-132

TAM

2015-18

The patterns shown on this A319 are those of the Copacabana promenade in Rio, which was designed by landscape architect Roberto Burle Marx. The 4-kilometer long promenade uses wavy black and white Portuguese pavement design since its origin in the 1930s. On March 1st, 2015, the city of Rio de Janeiro celebrated its 450th birthday and TAM took part in the celebrations.

Images © Jaka (FLN)
Tags Commemoration, Traditional Patterns

20 Anos de Tam Fidelidade

20 Years of Tam Fidelidade

20 Anos de Tam Fidelidade

PR-MHS	A320-214	TAM		2014-15
PR-TYH	A320-214	TAM		2013-15

This "10'000 faces" livery was made up of pictures send by cutomers during a special marketing campaign celebrating the 20th anniversary of TAM's loyalty program. The two aircraft each presented a patchwork of different images; each side of the fuselage was also unique.

Images © Jaka (FLN)
Tags Image Patchwork, Loyalty Program

OI

Here's OI in the Clouds. Aqui tem OI nas nuvens.

PT-MXD

A321-231

TAM

2012

TAM briefly teamed up with telecom provider OI for a marketing campaign.

Image © Jaka (GRU)
Tags Telecom Provider

Rio

In theaters only. Available in Blu-Ray & DVD. Somente nos cinemas. Disponível em Blu-Ray & DVD.

PT-MZN

A320-232

TAM

2011-12

Promoting the release of animation movie Rio. A few months later, the titles were changed to promote the film's Blu-Ray & DVD release. The aircraft prominently featured Blu the macaw while the Pedro & Nico characters were also present.

Image © Jaka (FLN)
Tags Cartoon & Anime

Retro #2

Retro

PT-TMD

A319-132

TAM

2010-13

A couple of Retrojets flew at TAM as part of a Vintage project. This aircraft had the 1990s livery.

Image © Globespotter (SDU)
Tags Retro

Retro #1

Retro

PR-MBW

A319-132

TAM

2010-13

A couple of Retrojets flew at TAM as part of a Vintage project. This aircraft had the 1970s livery, back to the days when the airline was just starting up as a commuter airline.

Image © Jaka (FLN)
Tags Retro

Seleção Brasileira #3

Brazil National Football Team Seleção Brasileira

Official Sponsor Patrocinadora Oficial

PT-MVN

A330-223

TAM

2010

After the demise of Varig TAM became the National Team's official airline. A set of 3 liveries were unveiled for the 2010 World Cup in South Africa. This third livery was made of fan messages to the players prior to the competition. The decals were retired before the end of the year.

Image © Globespotter (CDG)
Tags National Football Team

Seleção Brasileira #2

Brazil National Football Team Seleção Brasileira

Official Sponsor Patrocinadora Oficial

PR-MAP

A320-232

TAM

2010-11

After the demise of Varig TAM became the National Team's official airline. A set of 3 liveries were unveiled for the 2010 World Cup in South Africa. This second aircraft depicts the lines of a soccer ball.

Image © Jaka (GRU)
Tags National Football Team

Seleção Brasileira #1

Brazil National Football Team Seleção Brasileira

Official Sponsor Patrocinadora Oficial

PT-MVP

A330-223

TAM

2009-13

After the demise of Varig TAM became the National Team's official airline. A set of 3 liveries were unveiled for the 2010 World Cup in South Africa. This first aircraft proudly carried the flag colours until Gol became the official carrier in 2013.

Image © Jaka (GRU)
Tags National Football Team

Signatures

Signatures Seleção Brasileira

Official Sponsor Patrocinadora Oficial

PT-MVG	A330-203	TAM		2008-12
PT-MZL	A320-232	TAM		2008-12

These two aircraft were displaying thousands of employee signatures as part of the "TAM - Passion for fly and serve" campaign. The A320 was unveiled in January 2008 as the first aircraft in the new scheme.

Images © Globespotter (CDG) & Jaka (FLN)
Tags Signatures, Staff

Cirque du Soleil - Saltimbanco

Cirque du Soleil

Saltimbanco

12 a/c	A320-200	TAM		2006-07
8 a/c	A319-100	TAM		2006

Promoting the Saltimbanco show performed during the brazilian tour of Canadian circus & street art entertainment company "Cirque du Soleil". 8 A319 and 12 A320 with the following registrations sported the decals: PR-MAB|F|R|S|V|W|X, PR-MBA|C, PT-MZK|T|Y as well as PR-MAH|L|O|Q & PT-MZA|B|D|E.

Image © Jaka (FLN)
Tags Show

CVC

PT-MRC

Fokker 100

TAM

2003-05

Promoting brasilian tour operator CVC, which was often chartering TAM Fokkers.

Image © Jaka (FLN)
Tags Tour Operator

Feliz Natal 01

Merry Christmas Feliz Natal

#10

TAM wishes you a Merry Christmas wherever you are A TAM deseja um feliz natal onde quer qué vocé esteja

PT-MQE	Fokker 100	TAM		2001-02
PT-MQF	Fokker 100	TAM		2001-02

Three small cartoon characters and titles were added for Christmas 2001.

Image ©
Tags Cartoon & Anime, Season's Greetings

Brazil & Germany Flags

PT-MZH

A320-232

TAM

2001

TAM launched an important network expansion in early 2001 with the launch of services to Frankfurt & Zurich. The German & Brazilian flag celebrate the launch of the GRU-FRA route.

Image © Jacques Guillem Collection (GRU)
Tags Flag, Network

Feliz Páscoa

Happy Easter Feliz Páscoa

PT-MQU

Fokker 100

TAM

2001

Continuing in the cartoon-style of decals introduced the past winter, TAM added a rabbit for Easter 2001 celebrations.

Image ©
Tags Season's Greetings

Boas Festas 00

Happy Holidays Boas Festas

PT-MRF	Fokker 100	TAM		2000-01
PT-MQG	Fokker 100	TAM		2000-01

At least two F100 had small cartoon characters added around the TAM titles in time for Christmas 2000.

Image ©
Tags Cartoon & Anime, Season's Greetings