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100 Years

PH-BKA

B787-10

KLM

2019-

KLM celebrated its centennary in 2019 with small "100" stickers added fleetwide. This 787-10 was the only aircraft to have an enlarged version of the decals.

Image © Peach Air (ATL)
Tags Anniversary

Orange Pride

PH-BVA

B777-306ER

KLM

2016-

In this special livery the well-known KLM blue is combined with the Netherlands' national colour orange. The transition between the two colours features aspects of the Dutch flag, emphasising the roots and pride of the carrier. The introduction of the special aircraft was partly prompted by a social media post KLM published on King’s Day 2015. At the time, KLM’s followers were presented with a picture of an orange aircraft, along with the question: “Should we colour orange next year on King’s Day?".

A year later the aircraft had become a reality. The aircraft is being used for commercial puroposes and on special occasions like the return of Dutch athletes after the 2016 Olympics in Rio de Janeiro.

An updated design was rolled out with the repaint of the aircraft in November 2023.

Images © Ricardo de Vries (AMS)
Tags Flag, Nationhood

95 Years

PH-BFH	B747-406M	KLM	2014-15
PH-BFI	B747-406M	KLM	2014-15
PH-KCE	MD-11	KLM	2014
PH-BVK	B777-306ER	KLM	2014-15
PH-BQB	B777-206ER	KLM	2014-15
PH-AKF	A330-303	KLM	2014-15
PH-AOE	A330-203	KLM	2014-15

Seven aircraft sported this decal for the last celebration before a century of flight at KLM. The MD-11 frame was the one which operated the last ever passenger commercial flight of the type in October 2014. The stickers were added on the port side only.

Images © Ricardo de Vries (AMS)
Tags Anniversary

Delft Blue

PH-BQP

B777-206ER

KLM

2011-12

This special livery was made of 4,000 different Delft Blue tiles submitted by individuals via KLM's facebook campaign "Tile & Inspire".

Image ©
Tags Image Patchwork

Retro

PH-BXA

B737-8K2

KLM

2008-18

Celebrating the 90th anniversary of KLM.

Image © Olivier Mouhot (CDG)
Tags Retro

Flying Blue

Joint Frequent Flyer Program

PH-BXC

B737-8K2

KLM

2005-06

"The world is just a click away!"

www.klm.com

many a/c	B747-400	KLM	2002-05
many a/c	B747-300	KLM	2002-05
many a/c	MD-11	KLM	2002-05
many a/c	B767-300ER	KLM	2002-05
many a/c	B737-800	KLM	2002-05
many a/c	B737-400	KLM	2002-05
many a/c	B737-300	KLM	2002-05

In mid 2002 a marketing campaign promoting online sales appeared on a few KLM aircraft. In 2003 while the new scheme was unveiled most aircraft wearing the old scheme gained the internet titles. Swans were commonly used in KLM commercials in the early 2000s.

Image ©
Tags Airline Marketing

UEFA Euro 2000

PH-BXA	B737-8K2	KLM	2000
PH-BXB	B737-8K2	KLM	2000
PH-BXC	B737-8K2	KLM	2000
PH-BXD	B737-8K2	KLM	2000
PH-BXE	B737-8K2	KLM	2000

KLM applied known football player decals to 5 recently delivered 737-800 during the Euro 2000 tournament co-hosted by the Netherlands and Belgium. This was short-lived.

Image © EX/ZX Collection (AMS)
Tags European Football Championship

Taking Things Further

PH-BUH	B747-206B/SF/SUD	KLM Cargo		1998-03
PH-BUI	B747-206B/SF/SUD	KLM Cargo		1998-03

These two classic 747 were converted to cargo with side cargo door in the US in 1998; when they resumed service at KLM's cargo division additional titles were added. In 2003 both frames were tranferred to Martinair.

Image ©
Tags Airline Marketing