The Get to Know Brazil: Flying national program was launched in late 2023 to encourage and facilitate Brazilian travel across the country, bringing together efforts from the federal government and the private sector to develop actions aimed at stimulating travel in Brazil, democratizing access to civil aviation and reducing the operating cost of airlines.
Alongside special schemes at both Azul & Gol, a total of 15 planes is expected to carry the stickers at Latam Brazil.
In early 2024 the LATAM Group announced its intention to paint aircraft with variations of its scheme featuring the flag of Brazil, Colombia, Chile, Peru and Ecuador to honour the legacy of its 5 subsidiaries.
Farofa da Gkay is an annual party marking influencer Gessica Kayane's birthday, also known as Gkay. While the airline was contracted to fly charters for guests, it also used the opportunity to advertise its Brazilianness and carbon offset efforts on the occasion. Short-lived stickers in 2022 & 2023 on two different planes.
After Gol in 2017, LATAM became an official sponsor of the 2022 edition of the Rock in Rio festival. Second scheme for the event. Soccer player Marta Vieira da Silva was depicted on the plane (she is LATAM's "global diversity and inclusion leader").
In 2021 LATAM Cargo, in partnership with Always and the Brazilian Red Cross, transported almost 500,000 pads free of charge to 12 Brazilian states, in an action against Menstrual Poverty. This term is used to define the lack of access to basic hygiene items, which can lead to many girls not going to school, for example.
Later in the year, LATAM Chile & Peru unveiled identical titles, this time highlighting the free transportation of vaccines and medical staff accross the country. The LATAM Peru A320 carries an additional nose sticker reading "Pongo el hombro por el Perú" (I put my shoulder for Peru).
LATAM teamed up with the Disney Theme Parks in late 2019 to promote the newly-opened Star Wars: Galaxy's Edge themed area at the Orlando Park. TAM flies to Orlando from Sao Paulo. The livery was inspired by Star Wars stormtroopers of the First Order.
TAM was the official sponsor of the 2016 Rio Olympics and carried the torch from Greece to Brazil. This A319 was the first A319 rolled out in the new LATAM corporate image; it sported the special decals for a short period of time. The livery was modified in September (see separately).
TAM was the official sponsor of the 2016 Rio Olympics and carried the torch from Greece to Brazil. This 767 was in fact the very first aircraft rolled out in the new LATAM corporate image; it sported the special decals for a very short period of time.