Iberia is a partner of the Cantabria tourism bureau and promotes travel to the autonomous community through the 'Cantaria Infinita' campaign. This is the 6th iteration of special decals at the airline.
Iberia serves San Juan (Puerto Rico) from Madrid since 1949 and has been a partner of the local tourism bureau with stickers on aircraft in the past years.
Surf City El Salvador is a tourist project created by president Nayib Bukele to bring tourists to El Salvador. Surf City focuses on showcasing the Salvadoran surf spots and beaches. Iberia serves San Salvador from Madrid.
Since 2019 Iberia joined Air Nostrum as a partner of the Cantabria tourism bureau; this 4th scheme depicts mountain scenery. Additional small decal have been added on the occasion of the religious celebrations in the western district of the community called Liébana. When April 16th (the day of the festival of Saint Toribio) falls a Sunday, the year is called a jubilee year. It was the case in 2023. Decal on the port side only on the A320, and on the two sides on the CRJ.
Iberia serves San Juan (Puerto Rico) from Madrid and teamed up with the local tourism authorities to promote tourism to the island. Declas on the port side only.
Just months after the Madrid decals disappeared on EC-MJA, EC-MKI received a new set of stickers, this time on the port side only. The silhouettes of famous Madrid monuments were visible on the fuselage, including Puerta de Alcalá, the Almudena Cathedral and the Alfonso XII monument in The Buen Retiro Park.
Iberia is a partner of the Community of Madrid in its 2021 campaign to reactivate tourist demand. The decal features the monastery of San Lorenzo de El Escorial, a historical residence of the King of Spain and a UNESCO World Heritage Site 45km of Madrid. The design also includes a star which refers to the flag of the Community of Madrid and world-known Spanish icon Don Quixote de la Mancha. The special livery flew only for about 6 months.
In April 2019 Iberia joined Air Nostrum as a partner of the Cantabria tourism bureau and EC-IJN promoted travel to the autonomous community through the 'Cantaria Infinita' campaign. These decals advertised the Natural Park located in Cabárceno near Santander. The park is run by the government of Cantabria and works for the conservation of endangered species and environmental education.
In June 2021 the decals reappeared on sistership EC-IXD (port side only) as well as on Air Nostrum CRJs. Note titles were different this time on the A321 (Sin ir más lejos).
In 2018 the Spanish Olive Oil Interprofessional -through its "Olive Oils from Spain" brand- and the European Union launched a promotional action framed within the Olive Oil World Tour campaign and aimed at European markets. Iberia added these decals on the port side of MFP as a partner of the initiative.
In May 2017 Iberia & Vueling started a partnership with the French Disney Theme Park, replacing Air Europa. Euro Disney is very popular among Spanish tourists visiting Paris and the park celebrated 25 years in 2017. Both aircraft carried a large decal featuring the silhouette of the Paris Disney castle and Tinker Bell; note the Iberia aircraft only had it on the port side.
This A330 carried decals of the Puerta de Alcalá and a flamenco dancer on the port side for a tourism campaign in partnership with the Community of Madrid and promoting the capital in Japan, at a time Iberia was restarting services to Tokyo.
On September 22, 1946, Iberia made its first flight between Europe and Latin America, with final destination Buenos Aires, becoming the first airline to offer regular flights to that region after the Second World War. Displayed on the port side of that A330 were the flags of Mexico, Puerto Rico, Dominican Republic, Cuba, Guatemala, Costa Rica, El Salvador, Panama, Colombia, Ecuador, Peru, Venezuela, Brazil, Argentina, Chile and Uruguay; these were the 16 countries served by the airline in Latin America at the time of the 80th anniversary of the flight. The logos of a few companies also present in Latin America and sponsoring the celebrations were also visible.
This A330 carried decals of the retail company on the port side only. El Corte Inglés is Spain's only remaining department store chain. Iberia used this aircraft to launch the Madrid-Shanghai route which marked the airline's return on the Asian market, a shopping tourism market targetted by the retail brand.
Iberia is a partner of the RFEF (Real Federación Española de Fútbol), the governing body of football in Spain, which is also responsible for appointing the management of the Spanish national football team, and acted as official carrier for the team for the 2014 World Cup in Brazil. These decals were added on the port side only and were short-lived as the team was eliminated at the group stage.
In 2013 Iberia aimed at integrating the travelers' social graph with their Iberia Plus's (Iberia's frequent flier programme) accounts through the "Fly & Friends" initiative. Iberia also added its own social seating functionality, permitting travelers to request to be seated next to people with whom they (theoretically) share some affinities.
In 2011 Iberia launched the #tweetIBERIA contest to promote the airline on social networks. Julia Comino's tweet "The best of each trip is to share it with you!" was chosen and became "the world's largest tweet".
Iberia is a partner of the RFEF (Real Federación Española de Fútbol), the governing body of football in Spain, which is also responsible for appointing the management of the Spanish national football team, and acted as official carrier for the team. Three aircraft carried special decals celebrating the victory of the team in the 2012 European Championship.
Promoting the partnership between Iberia & Repsol. "Cuidando nuestro aire" titles on the engines meaning "Taking care of our air". Port-side decals only.