These titles celebrated Kevin Borg's win of the Swedish singing competition Idol in December 2008. Borg moved to Arvidsjaur (a town served by NextJet) when arriving from Malta where he was born, hence the titles.
On the 737, the port side promoted the «Diario de Mallorca» newspaper while the starboard side advertised the «Diario de Ibiza». Additional titles at the rear of the fuselage promoted the «Mallorca Zeitung». On the ATP the port side promoted the «Diario de Ibiza» newspaper while the starboard side advertised the «Diario de Mallorca». Additional titles at the rear of the fuselage promoted the «Mallorca Zeitung». The ATP was unveiled first and was the first special at Air Europa Express.
CityJet leased this British World ATP during the Summer 1999 season to operate a five-times daily service between Belfast and East Midlands, gaining adequate special titles.
This ATP was operated by British Regional (formerly Manx Airlines Europe) for BA and wore this ERA livery alognside two Widerøe Dash 8, a Tyrolean Dash 8 and a Skyways Saab 340.
In the aftermath of the 1991 Gulf War air travel bookings slumped and to stimulate traffic, BA came up with what became at the time the largest marketing campaign in the industry. Every seat on every international British Airways flight on 23rd April 1991 was given away for free - a total of 50,000 seats. The campaign was launched in February and people already booked on that day were given a voucher for a free flight at another time; full page print ads ran in 67 countries and 37 languages with an entry form. The free draw saw thousands participating and the tickets were sent to the winners. The campaign won 7 awards and indeed stimulated the restart of bookings. At least 20 aircraft carried the special titles with both the Eiffel Tower and Statue of Liberty featured.