The Reso’cha liveries are the follow up of the Super Resort Express ones. Although Reso’cha titles were added to some old SRE liveries (see separately), three brand new flower designs were unveiled at JAL & JALways in 1999/2000 : purple, salmon pink and white. A total of 8 747 served the holiday routes accross the Pacific, mainly to Hawaii & Guam/Saipan.
This purple design was only associated with JALways titles. JA8128 was the first aircraft to be rolled out in a brand new Reso'cha scheme in December 1999.
JAL on Holiday 2/3 : The transition to Reso'cha
リゾッチャ
1999-2004
5 aircraft
In December 1999 JAL started to rebrand the Super Resort Express services as Reso’cha (Resort Charter), and some of the original Super Resort Express liveries had Reso’cha titles applied though the flower patterns were still the original ones. Only the Purple/Lilac and yellow variations were updated.
Note JA8544 was the only Super Resort Express aircraft to get the titles of the 2000s JAL livery (not shown here) during its last months of operations.
JAL on Holiday 1/3 : Super Resort Express
スーパーリゾート・エクスプレス
1994-2001
16 aircraft - Designed by Hajime Anzai
Since 1981 JAL had been assigning specific aircraft to its Hawaiian routes, and at least 3 747 wore small «Aloha Express» decals during part of the 1980s.
In June 1994 a whole new concept for these Hawaiian services was developped for JAL by famous illustrator Hajime Anzai; it included planes in a colourful special livery and a specific blouse for flight attendants. The inflight service also included special meals, gift campaigns (with items like beach balls) and onboard bingo games were organized. The intention was of course to have the customers feel on holiday as soon as they boarded the plane.
The move proved successful and was the Super Resort Express service was extended to other destinations including Guam, Saipan, Australia, Okinawa and Bali. A total of 13 747 and 3 DC10 were operated in three colour variations between 1994 and 2001.
These two 747-300 were originally SR short-haul variants and were used on flights to Okinawa with appropriate additional titles. In the late 1990s they were modified to standard long-haul -300s and lost the Okinawa titles.
The yellow version was the most common of the Super Resort Express variants with no less than 7 747. Note JA8105 was an early-built -200 series with only 3 windows on the upper deck; on the contrary both -100 series painted in the special scheme were later built models with the full row of windows.
On June 4, 1994 JAL unveiled JA8111, the first "Super Resort Express" (SRE) 747 with Tropical colours, flowers and birds. It mostly flew on the route to Honolulu; 4 Classic 747 were later joined by 3 DC-10 of affiliate JAZ Japan Air Charter in the Purple/Lilac variation of the livery. Note JA8106 was an early-built -200 series with only 3 windows on the upper deck.
Note the Japan Air Charter titles had already been replaced by JALways on the DC10 picture when the JAL subsidiary was rebranded, later gaining billboard JALways titles instead of JAZ ones.
