After the unveiling of a first special Bicentennial-themed DC-8 in 1975, US charter carrier ONA came up with a second scheme. The front section showed the same design while the back of the plane displayed a modern rendering of the Confederate flag, referring to the Southern states.
In 1975 US charter carrier ONA decided to celebrate the nation's bicentennial with a striking standalone livery. The scheme was designed by one of the airline's stewardesses, Sharon Duker. Her signature could be seen aft of the wing. This livery featured 13 stars representing the 13 original colonies. The aircraft was unveiled at the airline's Wilmington base on May 16, 1975.
The very first special livery was unveiled on October 29, 1973 at Braniff's Dallas Love Field base. On that day the aircraft made a fly-by at the newly opened Dallas-Ft Worth Regional airport and finally landed there to meet additional airline staff.
After having revolutionnized the airlines' liveries in the 1960s with "The End of the Plain Plane" campaign (and the so-called "Solid Colors"), Braniff went further in 1972 by contracting contemporary artist Alexander Calder, using an airplane as a flying artwork. The livery was designed and painted by Calder himself, depicting the bright colours of South America, which made up for an important part of the airline's international network.
The special livery was announced as the airline was celebrating 25 years of service to South America, which had begun on June 4, 1948. It was the first special livery to fly and proved to be an excellent asset to promote Braniff in the US and worldwide. The aircraft was even flown to the 1975 Paris Air Show during which Calder painted additionnal artwork on each of the 4 engines.