Xiaolongbao is a type of Chinese soup bun (tongbao) prepared in a xiaolong, a small bamboo dumplings basket (xialong). Shengzhou is a city in central Zhejiang, south of the Hangzhou Bay, and it is also the name of the Zhejiang company selling the soup buns among others. This company and Loong Air are partners since 2025 and offer the airline offers some of their products onboard, acting as a Zhejiang snack culture business card.
Fliggy (feizhu) is an online travel platform in China. Its mascot is a pig. This ad features Chinese actress & singer Yu Shuxin (Esther Yu). Fliggy & Loong Air have a partnership.
Jibaichuan is a Pharmaceutical company based in Zhejiang, the home province of Loong Air. Yuanchi Senlin (lit. Primitive forest) is a sub-brand selling specific mushroom powder used in traditional chinese medicine.
This special scheme was unveiled on the day of the inaugural Loong Air flight at Aral Tarim Airport serving the Aral in the Aksu region of Xinjiang. The city was reportedly founded in the 1950s by the Xinjiang Production and Construction Corps to facilitate Han Chinese immigration to the region. The fuselage showcases the 359th Brigade Reclamation Memorial Hall, the Taklimakan Desert, the Sleeping Poplar Valley as well as local agricultural products such as cotton and red dates.
Promoting the Mona Lisa ceramic enterprise selling, among others, tiles with the famous Leonardo da Vinci painting printed on it. Note China Southern advertised the company on a 737 between 2019 and 2022.
Loong Air is teaming up with Chinese toy company Pop Mart (泡泡玛特) for this special scheme. The company is known for selling collectable 'designer' toys, often sold in a 'blind box' format. Ten of the brand's most popular figurines are shown on the plane (5 different on each side).
Xiaoshan is one of ten urban districts of the city of Hangzhou, where Zhejiang Loong Air is headquartered. The special scheme was unveiled in partnership with the City & District commitees and is a business card for the area. It is the second scheme promoting the area after company A320 B-1866 was unveiled in 2019. The word racing (奔竞) is taken from the "Xiaoshan County Chronicles" of the past dynasties and describes the characteristics of Xiaoshan folk customs as "happy to run and compete, and good at businessmen"
Xiaoshan District is located on the south bank of the Qiantang River. The livery flowing curves outline the ever-flowing Qiantang River as a central element representing the Xiaoshan "tide", which was the theme of the first Xiaoshan aircraft (B-1866).
The Lingfeng Peak scenic area is located in the Anji County in Northern Zhejiang. The decals were added in partnership with the Lingfeng Tourism Resort Management Committee.
The second version of the "Picturesque Zhejiang" livery appeared in late 2022 on two A321neos. "Picturesque and Dynamic Zhejiang" is the official name of a campaign launched in June 2022 at the 15th Party Congress of Zhejiang Province. The scheme includes modern landmarks of the province as well as nature elements.
Wahaha, established in 1987, has grown into China’s largest beverage corporation and is a partner of the 19th Asian Games taking place in Hangzhou in 2022 with Loong Air as a sponsor.
Zhejiang Loong Air is a natural partner for the 2022 Asian Games set to take place at its headquarters' city Hangzhou. The graphics revolve around the iconic "Qiantang tide" of the area, where Zhejiang River joins the waters of the East China Sea. This third variant of the scheme includes a rainbow wave which sympbolizes the torch relay to be completed prior to the opening of the Asian Games.
In mid-2021 Loong Air teamed up with the Gansu Province culture and tourism board to promote the region. Gansu Province is located West in the country and has Lanzhou as capital city. Loong Air started the Nanjing-Yan'an-Lanzhou and Hangzhou-Enshi-Lanzhou East-West routes in April 2021 as an initiative to build the "Air Silk Road".
B-1867 "Ruyi" & B-1868 "Feitian" both feature Feitian or Flying Apsaras, female spirits of the clouds and waters in Hindu and Buddhist mythology. Some of these creatures can be seen on the walls of decorated caves in Gansu province (notably in the Mogao & Yulin caves). The scheme also includes auspicious peony flowers in their traditionnal "Ruyi" shape, as well as the nine-color god deer, which is also depicted in the Gansu caves.
Although the "Ruyi" and "Feitian" aircraft bear different names, the design is the same on the two planes with the exception of the background colour; on a side note, Apsaras are depicted with a relatively similar design on 4 China Eastern (Gansu branch) A320 since 2014 (see here).
In mid-2021 Loong Air teamed up with the Gansu Province culture and tourism board to promote the region. Gansu Province is located West in the country and has Lanzhou as capital city. Loong Air started the Nanjing-Yan'an-Lanzhou and Hangzhou-Enshi-Lanzhou East-West routes in April 2021 as an initiative to build the "Air Silk Road".
B-1867 "Ruyi" & B-1868 "Feitian" both feature Feitian or Flying Apsaras, female spirits of the clouds and waters in Hindu and Buddhist mythology. Some of these creatures can be seen on the walls of decorated caves in Gansu province (notably in the Mogao & Yulin caves). The scheme also includes auspicious peony flowers in their traditionnal "Ruyi" shape, as well as the nine-color god deer, which is also depicted in the Gansu caves.
Although the "Ruyi" and "Feitian" aircraft bear different names, the design is the same with the exception of the background colour; on a side note, Apsaras are depicted with a relatively similar design on 4 China Eastern (Gansu branch) A320 since 2014 (see here).
Changbai Mountain (Changbaishan) is an active stratovolcano on the Chinese–North Korean border (and known in Korea as Paektu Mountain). After China United in mid-2020 (see B-7370), Loong Air also teamed up with the local tourism office to promote travel to the mountain area.