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This is the  Italy  category
~ Latest liveries first ~

I love Sicily

I love Sicily  
Palermo - New York
EI-GRJ B737-81M Neos 2024-25

Neos launched a seasonal Palermo-JFK route in June 2024, in the footsteps of defunct Merdiana.

Image  ©  Ricardo de Vries (TFS)
Tags   Network, Tourism

Rome - World Expo 2030 Official Candidate

Rome - World Expo 2030 Official Candidate   Roma Italia 2030
People and territories
EI-EIE A320-216 ITA Airways 2023

Relatively short-lived stickers promoting Rome as a candidate city for Expo 2030. Riyadh was selected to host the event in late 2023.

Image  ©  Federico Tombarelli (BLQ)
Tags   Exhibition

I am Friuli Venezia Giulia

I am Friuli Venezia Giulia   Io Sono Friuli Venezia Giulia
Everything you wish for is just a flight away
EI-DTG A320-216 ITA Airways 2022-24

Like predecessor EI-IMI at Atitalia in 2014-15, EI-DTG promoted Friuli-Venezia Giulia, a strategic region in Eastern Italy & Central Europe with capital Trieste.

Image  ©  Diego Ruiz de Vargas (MAD)
Tags   Tourism

Born to be sustainable

Born to be sustainable  
-25% Fuel and CO2
EI-IFD A350-941 ITA Airways 2022-
EI-HHI A220-300 ITA Airways 2022-23
EI-HHJ A220-300 ITA Airways 2022-25
EI-HHL A220-300 ITA Airways 2022-23

It seems like this albino livery appeared as the airline did not time to paint new additions to the fleet in time for their entry into service.

Images  ©  TIA spotter (HND) & Erwan Pambrun-Vincent (GVA)
Tags   Green-themed

Born in 2021

Born in 2021  
EI-EIB A320-216 ITA Airways 2021-

EI-EIB gained special markings in October 2021 to mark the transition from Alitalia to ITA Airways, which still lacked a new corporate identity when it started operating on October 15 of that year.

Image  ©  Andrew Pope (LHR)
Tags   Anniversary

Radio Italia #2

Radio Italia  
#2
I-NEOT B737-86N Neos 2020-22
I-NEOU B737-86N Neos 2020-
I-NEOW B737-86N Neos 2020-22
I-NEOZ B737-86N Neos 2020-23

Neos has a long-standing partnership with Lombardy-based Radio Italia, which is entirely devoted to Easy listening (pre-Rock & Roll) Italian music. This new version of the decals appeared in 2020, when the radio unveiled a new logo designed by Sergio Pappalettera. The four remaining aircraft of the original Neos 738 fleet wear the decals.

Image  ©  Olivier Mouhot (RHO)
Tags   Music

TRX Radio

TRX Radio  
EI-FLM B737-85F Neos 2020

In early 2020 newly-launched webradio TRX teamed up with Neos to feature its six rap music "ambassadors": Ensi, Fabri Fibra, Marracash, Salmo, Gue Pequeno and Clementino on a large decal.

Image  ©  Ennio Varani (VRN)
Tags   Music

The Angry Birds Movie 2

The Angry Birds Movie 2  
Frenemies   Nemici amici per sempre
EI-FLM B737-85F Neos 2019-20

The ex-Air Italy frame was integrated in the Neos fleet for Summer 2019 season and instead of gaining the standard livery, had special stickers applied to promote the release of the Angry Birds Movie 2.

Image  ©  Olivier Mouhot (RHO)
Tags   Cartoon & Anime

25° - Reaching Out

25° - Reaching Out  
by Serafino Rudari
I-ADJS EMB-195LR Air Dolomiti 2016-19

Verona-based Air Dolomiti started operations in January 1991 and celebrated 25 years in 2016. The airline commissioned local contemporary artist Serafino Rudari to design its anniversary livery.

Image  ©  Thomas Ingendorn (MUC)
Tags   Anniversary, Original Artwork

Employee Promises

Employee Promises   Promesse dipendenti
EI-DTJ A320-214 Alitalia » ITA Airways 2015-22

Being the first aircraft repainted in the airline's new 2015 livery, EI-DTJ wore additional "promises", messages written by the staff to celebrate the event. After several storage periods the aircraft entered ITA service in June 2022, still in this scheme.

Image  ©  Martin Krause (FRA)
Tags   Signatures

Franciacorta

Franciacorta  
Italian Excellence - Official Sparkling Wine Sponsor of Expo Milano 2015  
EI-DBL B777-243ER Alitalia 2015

Franciacorta is a sparkling wine company and another partner of Expo 2015 Milan with Alitalia.

Image  © 
Tags   Drinks

Jeep Renegade #2

Jeep Renegade  
#2
Destination Anywhere  
EI-DSW A320-214 Alitalia 2014-19

Promoting Jeep's 2014 version of the Renegade model.

Image  ©  Martin Krause (FRA)
Tags   Automotive Industry

New Jeep Renegade #1

New Jeep Renegade  
#1
Destination Anywhere  
I-BIXL A321-112 Alitalia 2014-15

Promoting Jeep's 2014 version of the Renegade model.

Image  ©  Ricardo de Vries (AMS)
Tags   Automotive Industry

Expo 2015 Milano

Expo 2015 Milano  
Official Global Airlines Carriers  
EI-EJM A330-202 Alitalia 2014-16

Partners Alitalia & Etihad were both sponsors of the 2015 World's Fair that took place in Milan between 1 May and 31 October 2015. Expo 2015's theme was "Feeding the Planet, Energy for Life".

Image  ©  Benjamin Schudel (FCO)
Tags   World's Fair

Calabria

Calabria  
Anyway you look at it Calabria is always an amazing experience   Gira e rigira la Calabria ti stupisce sempre
EI-EJG A330-202 Alitalia 2014-15
EI-DSM A320-214 Alitalia 2014-15

Promoting the southern region of Calabria. Titles were in Italian on the port side and in English on the starboard side.

Images  ©  Olivier Mouhot (ORY)
Tags   Tourism

Discover Friuli Venezia Giulia

Discover Friuli Venezia Giulia  
www.turismofvg.it  
EI-IMI A319-112 Alitalia 2014-15

Friuli-Venezia Giulia is a strategic region in Eastern Italy & Central Europe with capital Trieste. The aircraft made alow pass at the Ostia Air Show in June 2014.

Image  ©  Olivier Mouhot (ORY)
Tags   Tourism

Retro

Retro  
EI-IXI A321-112 Alitalia 2012-13

Flying in the "Tri-Colors" livery introduced with DC-8 jets in 1960. Note this aircraft was stored in November 2013 and finally sent to the scrapyard in January 2015.

Image  ©  Olivier Mouhot (CDG)
Tags   Retro

Muoviamo chi Muove l'Italia

Alitalia.com  
We move the people who get Italy moving   Muoviamo chi Muove l'Italia
EI-DSA A320-214 Alitalia 2010-15

Alitalia launched a new website and marketing campaign in mid 2010.

Image  © 
Tags   Airline Marketing

Science for Peace

Science for Peace  
EI-DMJ » I-NDMJ B767-306ER Neos 2010-11
EI-DOF » I-NDOF B767-306ER Neos 2010-11

Science for Peace is a Toronto-based organization of scientists, engineers, social scientists and scholars working together to promote peace worldwide.

Image  © 
Tags   Organisation

Volkswagen New Scirocco

Volkswagen New Scirocco  
I-LINB A320-231 MyAir 2008-09

Promoting Volkswagen's updated Scirocco model in late 2008.

Image  © 
Tags   Automotive Industry