Low-fare operator Northeastern was initially flying from points in the US' northeast to sunspots in Florida and later in the West. The airline painted two of its ex-Pan Am 727s with clouds liveries to raise brand awareness. The venture was relatively short-lived though, and rapid expansion led to a quick bankruptcy in 1985. This aircraft quickly gained the "Puffy" nickname among employees.
Image © Jacques Guillem Collection (MIA)
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Airline Marketing