The Spirit of Hong Kong #4

The Spirit of Hong Kong   香港精神號

#4

B-HNK

B777-367

Cathay Pacific  [+]

2017-24

This very "light" version of the Spirit of Hong Kong series was unveiled in 2017 to celebrate the 20th anniversary of the Hong Kong SAR. The livery was designed to symbolize the spirit of the city and its people, featuring a modern design based on a traditional depiction of clouds and the Bauhinia flower, the emblem of Hong Kong (also seen on the SAR's red flag). A Cathay Dragon A330 wore a red variation of the livery.

Image  ©  Hin Volvo (HKG)
Tags   Nationhood, Traditional Patterns

The Spirit of Hong Kong #3

The Spirit of Hong Kong   香港精神號

#3

B-KPB

B777-367ER

Cathay Pacific  [+]

2013-18

The 2013 "Spirit of Hong Kong" campaign was an online contest calling on Hong Kong people to submit creative entries that illustrate the true spirit of the city - along with a full-body photograph of themselves. The 110 overall winners had their silhouettes featured on this aircraft. The contest attracted more than 5,000 entries. The winners got rewarded with free tickets. Note both sides were different.

Images  ©  Mickaël Castaing (CDG) & G-AZZD (LAX)
Tags   Design Competition, Nationhood, Skyline

The Spirit of Hong Kong into the New Millenium

The Spirit of Hong Kong into the New Millenium   香港精神跨千禧

#2

Same Team. Same Dream.   積極進取 飛越更高理想

B-HOX

B747-467

Cathay Pacific  [+]

2000-03

B-HOX’s special livery commemorated the handover of HK back to China in 1997, as it was the case with predecessor B-HIB. The young athlete on the plane was overcoming a series of challenges to reach his goal, symbolizing the challenges of young Hong Kong in mainland China at that time. The slogan in Chinese could be literally translated as "Be proactive, Fly Higher Ideals".

Images  ©  Masahiro Shimada (NRT)
Tags   Commemoration, Millenium, Nationhood, Party Time, Skyline

The Spirit of Hong Kong 97

The Spirit of Hong Kong 97   香港精神號97   ★

#1

Prosperity and progress will reach new heights

VR-HIB » B-HIB

B747-267B

Cathay Pacific  [+]

1997-98

This was Cathay’s first special livery, commissionned by the airline, and the work of freelance artist Annie Lee On-nei. As the territory was being handed-over back to China, the livery was unveiled on June 20, 1997 to convey a message of faith in the future of the city (which can be read in Chinese on the port side of the plane but was not translated in English on the plane). The registration of the plane changed from VR- prefix to B- on July 1st, 1997.

In 2000 and 2013 two subsequent redesigns of that concept were unveiled. It is interesting to note that over the years, the people have become more prominent than the skyline on the livery. Between 2002 and 2013, the airline used a more abstract design to promote HK as «Asia’s World City».

Image  © 
Tags   Commemoration, Nationhood, Skyline