These special titles were added to show the support of the airline to the "Year of the Family" initiative proclaimed in 2024 in Russia. Titles are port side | starboard side.
The next regional partnership at Pobeda is with Murmansk tourism office and airport; the livery shows artistic rendering of the Barents sea with the silhouette of the Khibiny mountains, as well as a fish (port side) and an iceberg (starboard side).
The Kaliningrad Region and airport authority contracted Pobeda -which links the Russian enclave to and from Moscow- to advertise the city as a touristic destination. Waves of the Baltic Sea have been added aft of the wing.
A face mask and large red titles to show Pobeda employees' tribute to the medical personnel during the Covid-19 pandemic. The decals were an initiative of the staff and were added following the restart of the airline's operations.
This special livery was unveiled in February 2020 in partnership with Mineralnye Vody Airport which serves the Caucasian spa-resorts Stavropol Krai. Mineralnye Vody itself is a spa (its name means “mineral waters”) on the northern edge of the Caucasus Mountains. Spring 2020 should see Pobeda launch additional services from Mineralny Vody to Samara, Volgograd, Ufa and Perm.
Kvass is a traditional Slavic and Baltic beverage commonly made by the natural fermentation of rye bread. Commercial kvass, especially less expensive varieties, is often made like many other soft drinks though.