The Tohoku region was ravaged by the 2011 earthquake and tsunami. JAL sponsored the Destination Tohoku campaign which aimed at bringing back tourists to the area. The red titles were made of Facebook profile pictures of 7,860 people who supported this project.
The Hobbit is a film series consisting of three high fantasy adventure films directed by Peter Jackson. Together they act as a prequel to Jackson's The Lord of the Rings film trilogy. New Zealand's beautiful landscapes again served as the scenery of the "Middle-Earth", and Air New Zealand was again a partner of the series.
This "10'000 faces" livery was made up of pictures send by cutomers during a special marketing campaign celebrating the 20th anniversary of TAM's loyalty program. The two aircraft each presented a patchwork of different images; each side of the fuselage was also unique.
Dallas titles on the port side and Fort Worth on the starboard side. This scheme showed the partnership between the low-cost airline and the airport authority.
The area near Kunisaki (Oita prefecture) is known for its traditionnal connected agriculture, forestry and fisheries. Kichi-kun is the mascot of the village.
Nèi Měnggu or Inner Mongolia is an autonomous region of the People’s Republic of China with capital Hohhot. This livery was unveiled in late December 2013 when B-5226 officially became the first
aircraft registered at the newly-born Inner Mongolia branch of Air China. The inaugural flight was from Hohhot to Beijing. Since 2014 Inner Mongolia operations are no longer a branch in itself but rather a separate company; standard Air China titles were changed to "Air China Inner Mongolia" titles in late 2015; note the other six 738 in the fleet of the branch also carry full corresponding titles.
The livery graphics include an ancient dragon head, horsehair curl patterns as well as abstract flames. The livery as a whole symbolizes local ethnic and geographic characteristics of the region, which is deemed to be "favored by God", hence the other "Proud son of heaven" name given to that scheme.
The 2013 "Spirit of Hong Kong" campaign was an online contest calling on Hong Kong people to submit creative entries that illustrate the true spirit of the city - along with a full-body photograph of themselves. The 110 overall winners had their silhouettes featured on this aircraft. The contest attracted more than 5,000 entries. The winners got rewarded with free tickets. Note both sides were different.
The Pacific Games (15th edition) were held in Port Moresby for the 3rd time in July 2015. More than 3,700 athletes from the 22 Pacific Games Associations took part, plus first time entrants Australia and New Zealand. Note P2-PXD was wearing the basic Air Nuigini scheme at the time as it was wearing Kokoda campaign livery a few months earlier.
A special livery featuring Mickey as The Sorcerer's Apprentice, his most famous role. The artwork was directly inspired from the 1940 animated movie Fantasia.
The design was the result of the airline's partnership with Walt Disney Parks & Resorts, in a move targetting families heading to Orlando, Florida to visit the Disney theme parks. Orlando is served from about 15 Canadian cities by the airline in peak season. Service onboard the Magic Plane included cookies with the shape of Disney characters.
The International Horticultural Exposition 2014 took place in Qingdao and SDA was an official sponsor for the event. The core graphic symbol is the oracle-bone inscription of Chinese character “艺”, which echoes the theme “From the earth, for the Earth”, and showcases the quintessence, profoundness and long history of the Chinese culture. The “Qingqing” mascot can be seen in front of the engine.