Welcome to Copenhagen (Pandas)

Welcome to Copenhagen

Events

LN-RKF	A340-313	SAS		2019
LN-RKG	A340-313	SAS		2019

SAS carried two Pandas from Beijing to Copenhagen on April 2, 2019. Xing Er and Mao Sun have been sent to the Copenhagen Zoo under a collaborative research project on giant panda conservation and breeding between China and Denmark, which will last for 15 years.

Images  © 
Tags   Panda, Wildlife

Netflix - The Rain

Netflix - The Rain

Watch Now - High Speed Wifi On Board

Events

SE-ROA

A320-251N

SAS

2018-19

The Rain is a Danish web TV series available on Netflix, and promoted by SAS, which advertises its onboard wifi at the same time.

Images  ©  Michael Stappen (FRA)
Tags   Films & Series

Celebrating 70 Years

Celebrating 70 Years

Corporate

LN-RGI

B737-86N

SAS

2016-17

On August 1st, 1946, The Danish, Swedish and Norwegian international airlines merged to form SAS. Operations were started on September 17 with a DC-4 linking Stockholm with New York. The anniversary was celebrated in August 2016 with the unveiling of this specially painted 737.

Image  ©  Olivier Mouhot (CDG)
Tags   Anniversary

Merry Christmas - SAS Julefly

Merry Christmas

SAS Christmas Flight   SAS Julefly

Corporate

LN-TUD

B737-705

SAS

2015-16

Juleflyet «Christmas Plane» is an aid operation run by SAS employees since 1985, with former captain Karsten Midtun at its head. Throughout the year, employees collect items and contributions to help children in orphanages and disadvantaged families in Eastern Europe. The charity has helped children in Poland, Estonia and Latvia but since 2003 it is focusing on Estonia and particularly on the forsaken Kopli district in Tallinn suburbs. Once a year an aircraft flies to Tallinn with the aid and a Christmas party is held. 2015 marked the first time SAS applied special decals for the occasion.

Image  ©  Ricardo de Vries (AMS)
Tags   Charity, Season's Greetings

We are 4,000,000 members. Join us. (Eurobonus #2)

We are 4,000,000 members. Join us.

#2

Corporate

LN-RCY	B737-883	SAS		2015-17
LN-RPM	B737-883	SAS		2015-17

This updated Eurobonus livery celebrated 4 million members for the loyalty program.

Image  ©  Chris Lofting (LHR)
Tags   Loyalty Program

Earn points with me (Eurobonus #1)

Earn points with me

#1

flysas.com/eurobonus

Corporate

LN-RPM

B737-883

SAS

2013-15

Promoting Eurobonus, SAS’ loyalty program.

Image  ©  Kevin Cleynhens (PMI)
Tags   Loyalty Program

Planes

Planes

See the movie

Events

LN-RCY

B737-883

SAS

2013-14

SAS was another airline promoting the release of Disney movie Planes.

Image  ©  Olivier Mouhot (GVA)
Tags   Cartoon & Anime, Disney, Planes (Disney films)

Denmark UEFA Euro 2012 National Team

Denmark

#2

UEFA Euro 2012 National Team

Events

OY-KHU

MD-87

SAS

2012

Sponsoring the Danish Team for the Euro 2012 in Poland & Ukraine.

Image  ©  Thomas Ingendorn (DUS)
Tags   National Football Team

Norway's Most Punctual Person

Norway's Most Punctual Person

Norges Punktligste Person

Corporate

LN-RCY

B737-883

SAS

2012

Being the most punctual airline in Norway for three years in a row, SAS held a contest to find the «most punctual person» in Norway. The contest was an online game lasting 14 days during which you had to click on a clock the closest you could to 7 SAS flight's scheduled arrival time per day. The winner, Kristoffer B., had his portrait displayed on the tail in a manner to mock Norwegian’s famous tails. In addition he won 100,000 kroner worth of free tickets with SAS.

Images  ©  Stein Olsen (OSL)
Tags   Airline Marketing

Retro

Retro

Corporate

OY-KBO

A319-132

SAS

2006-

"Christian Valdemar Viking". Celebrating the 60th anniversary of the trinational airline.

Image  ©  Kevin Cleynhens (BRU)
Tags   Retro

Volvo Ocean Race

Volvo Ocean Race

Round the world 2005-2006

Events

OY-KBA	A340-313	SAS		2006
SE-REE	A330-343	SAS		2005-06
LN-RPS	B737-683	SAS		2005-06

The Volvo Ocean Race (formerly the Whitbread Round the World Race) is a yacht race around the world, held every three years.The 2005–06 edition was held between 5 November 2005 and 17 June 2006. Seven boats took part in the race and the competition was divided between 7 in-port races and 9 legs joining Vigo, Cape Town, Melbourne, Wellington, Rio de Janeiro, the US East Coast, Portsmouth, Rotterdam and Gothenburg. Note there was a stylized grey wave beneath the titles but it could hardly be distinguished from SAS’ livery.

Image  © 
Tags   Water Sports

H.C. Andersen 200 - 2005

H.C. Andersen 200 - 2005

Events

LN-RKI

A321-232

SAS

2005-06

Commemorating the 200th anniversary of the birth of Danish writer Hans Christian Andersen. He is mostly known for «The Little Mermaid».

Image  © 
Tags   Commemoration, Tribute to Personalities

The Danish National Football Team

The Danish National Football Team

#1

Events

LN-RMP

MD-87

SAS

2004

Very short-lived stickers. This aircraft was used to carry the Danish Football Team to the Euro 2004 in Portugal.

Image  © 
Tags   National Football Team

Copenhagen 96

Copenhagen 96

Cultural Capital of Europe

Events

SE-DIP

MD-87

SAS

1996

Celebrating the Danish capital as the «Cultural Capital of Europe» in 1996. After removal of the decals this airframe never regained the original 1983 livery and flew in a basic white scheme until 2000 when it was finally repainted in the new livery.

Image  ©  Glen Reid Collection (ARN)
Tags   Festival

Making Travel Easier

Making Travel Easier

Corporate

LN-RLE	MD-82	SAS	red	1996-01
LN-RMD	MD-82	SAS	blue	1996-99

«Making Travel Easier» was the slogan of a marketing campaign launched in September 1995 by the airline for the SAS Domestic in Sweden product. This included shuttle flights on the Swedish trunk routes from Stockholm-Arlanda to Gothenburg and Malmö. Frequency was increased with flights almost every hour, dedicated gates and staff as well as other innovations including ticketless travel with a Travel Pass card, easier telephone bookings and automatic check-in at the 3 airports.

A colourful design was associated with this countrywide campaign and the plan called for no less than 5 MD-80s to be painted with «paper plane» liveries and different background colours. The aircraft were initially specifically assigned on those Swedish routes.

However the advertising agency responsible for the whole project had also introduced a cartoon character for advertisement and it was so close to famous Italian cartoon character «La Linea» (The Line) that the campaign disappeared quickly to avoid a lawsuit. Customer response to these bold designs was also not as positive as expected and occurences of business passengers refusing to board the colourful planes were even recorded. As a result only two planes were ever painted and the yellow, purple and green variations planned at first unfortunately never saw the light of day. It is to be noted though that blue and red were to be the main colours of the 1998 rebranding...

Image  © 
Tags   Airline Marketing, Network

Lillehammer '94

Lillehammer '94

Join the party people   Bli med på folkefesten

Events

LN-RLR	MD-82	SAS		1993-94
SE-DFS	MD-82	SAS		1993-94

Two MD82 were painted in special colours to promote the 1994 Winter Olympic Games which were held in Lillehammer in Central Norway. The Games were the first to be held in a different year from the Summer Olympics, just two years after the 1992 Albertville Games. Lillehammer is one of the smallest towns to have ever hosted the event with only about 25,000 inhabitants; it is not an Alpine ski resort itsself but its large ski jumping hill hosted the opening and closing ceremonies. The event logo was composed of stylized aurora borealis (northern lights) and snow crystals. Most of the winter sports were displayed on the fuselage. There were twelve disciplines overall and with 11 gold medals, Russia won the most events, while Norway collected the most medals (26).

Image  © 
Tags   Olympics, Winter Sports