The design of this third Bear Do Jet was based on Hokkaido's four seasons. The front part of the plane was painted with spring flowers blooming all at once. Summer prairie was featured on the part on top of the wings while automn colours and animals preparing for winter could be seen farther backwards. Winter with snowy landscape and blue tones completed the scheme.
The first "Bear Do" jet, featuring the airline's mascot in clouds, was unveiled in April 2009 after the Hokkaido airline celebrated 10 years. The cute bear emerged of the "Air travel with Bear Do" campaign.