On July 28, 2015 TAM initiated special treatment for "regular" TAM Fidelity Blue Plus program customer Lilian Rogozinski, who was bound for Orlando to re-marry her former husband. "Lili" had a personalized airport reception, was unexpedtedly upgraded to Business Class, then greeted by the flight's captain; a small decal wishing her a good flight was added on the 777 for the occasion. This was part of the "We are TAM. And our world revolves around you." marketing campaign focusing on relationship with real passengers.
