Miyagi Prefecture is the central prefecture in the Tōhoku region with capital Sendai. As the local regional airline, Ibex is a logical partner of the prefecture and city tourism board and it was decided that starting May 2018 a CRJ of the airline was to sport decals of the mascot of the prefecture to boost tourism. The mascot is called Musubimaru and represents the region's abundant food with a "rice ball face" and the helmet with crescent of regional ruler of the Edo period Masamune Date.
This is the third version of the scheme with the port side being on the theme of "The Joy of Flying and Traveling" with a rainbow while the starboard side shows promotes highlights of Miyagi tourism.
