A new campaign was launched at JTA in association with the Okinawa Tourism Convention Bureau in October 2020; the colourful logo applied to this 737 was made of 21 kinds of Okinawan creatures and nature such as the Iriomote cat, the whale shark, Shisa and palm trees, arranged in the shape of a rainbow-coloured banyan tree. A smaller version of the decal was visible on Ryukyu Air Commuter Q400 JA82RC.
