JAL’s participation in the Olympics dates back to 1964 when the airline carried the Olympic Torch for the Summer Olympics held in Tokyo. Since the 1996 Games in Atlanta JAL is the official airline of the Japan Olympic Committee (JOC) and is the official carrier of the athletes and officials participating in the events. The first special decal was only unveiled in 2000 though, with the Ganbare! Nippon!, Go for it, Japan! motto in time for the 2000 Olympics in Sydney.
