California Dreaming

California Dreaming  
Corporate
N778JA MD-82 Alaska Airlines 1988-89
N779JA MD-82 Alaska Airlines 1988-89
N781JA MD-82 Alaska Airlines 1988-89
N785JA MD-82 Alaska Airlines 1988-89
N933AS MD-83 Alaska Airlines 1989-89
N934AS MD-82 Alaska Airlines 1989-89
N936AS MD-83 Alaska Airlines 1988-89
N939AS MD-83 Alaska Airlines 1988-89

The eskimo of these aircraft were wearing sunglasses! This was part of the California Dreaming campaign at Alaska in 1988-89, which aimed at promoting the launch of additional frequencies between the San Francisco Bay Area and Southern California. California-focused operations were inherited from the buyout of Long Beach-based Jet America Airlines, which was merged into Alaska Airlines on October 1, 1987. Additional airframes may have worn this special scheme.

Image  ©  Ed Terbeek via EX/ZX Collection (SFO)
Tags   Airline Marketing