Posts

This is the  Southwest | Corporate  category
~ Latest liveries first ~

Destination 225°

Destination 225°.  
Corporate
N8891Q B737-8 MAX Southwest 2023-24

The Destination 225° Cadet Pathway is a Southwest program to train aspiring pilots. The brand new aircraft was displayed at the 2023 edition of Oshkosh.

Image  © 
Tags   Education

Imua One

Imua One  
Corporate
N8710M B737-8 MAX Southwest 2023-

Southwest unveiled this colourful special on April 28, 2023 to celebrate 4 years of operations to Hawaii. In Hawaiian language, Imua means forward in the sense of going forward with strength, courage and strong spirit. The scheme was created by Oahu-based Osaki Creative Group. The transition from purple blue to red and sunrise yellow in a gradient represents the evolution from night to day as well as travel accross the Pacific.

The intricate design includes many traditionnal patterns and symbols from Hawaiian culture. The lei (flower garland) near the nose of the aircraft comprises unique flowers representing the different islands; note it is different on the two sides of the aircraft and symbolizes the Lokahi concept (unity in Hawaiian). Then six paddlers in an outrigger bring to life the concept of Imua.

Next is the Kai symbol of the ocean and waves. Ohana (family) and Aina (land) are symbolized by lines of triangles. The six turtles (Honu) in two groups of three represent harmony and balance. Stars (Hoku - guiding with purpose) can be spotted near the tail; they are adjacent to perpendicular stripes (Ama, a binding symbol). The airline released a series of videos named “Honoring the Heart of Hawaii” where some of its Hawaii-based employees share deeper, personal meanings behind the visual elements of the aircraft.

Images  ©  John Boulin (BWI) & Peach Air (ATL)
Tags   Network, Traditional Patterns

Adopt-A-Pilot

Adopt-A-Pilot  
25th Anniversary
Corporate
N400WN B737-7H4 Southwest 2023-

Adopt-A-Pilot is a mentorship program that connects fifth graders with Southwest Pilots to engage students in aviation-related lessons. It started in 1997 and has since engaged half a million students and nearly 14,000 pilots.

Image  © 
Tags   Education

Canyon Blue Retro

Canyon Blue Retro  
#2
Colleen Barrett - Heroine of the Heart
Corporate
N872CB B737-8 MAX Southwest 2022-

N872CB wears the initials of the President Emerita of Southwest Airlines, an influential figure in the founding and development of the company. The name and heart badge near the cockpit windows were previously worn by company -700 N266WN which was in standard Canyon Blue c/s.

Image  ©  John Boulin (BWI)
Tags   Retro

Walt Disney World 50

Walt Disney World 50  
50 Years. One Heart.
Corp. , Entertainment
N954WN B737-7H4 Southwest 2021-22

Both the Walt Disney World theme park and Southwest Airlines started welcoming customers in 1971; these two 50th anniversaries were celebrated on this scheme.

Image  ©  Michael Carter (LGB)
Tags   Anniversary, Disney, Theme Park

Freedom One

Freedom One  
Corporate
N500WR B737-8H4 Southwest 2021-

On June 18, 2021 on the occasion of its 50th anniversary, Southwest unveiled its first specially-painted 737-800. All 50 stars and 13 stripes from the flag of the USA are featured on this tribute to the nation, its military and the Southwest employees. CEO Gary Kelly declared on the occasion: “Freedom is the essence of our country, and giving America the freedom to fly is the essence of our company. With 50 stars on the flag and 50 years of LUV, we dedicate our anniversary to Freedom.”

Freedom One was painted in Spokane, unveiled in Houston Hobby and flew to Dallas Love Field with a crew of veterans and military service members, to whom this livery is dedicated. "WR" in the registration are the initials of William "Bill" Rogers, a Southwest employee based in Renton (WA) who had passed 500+ aircraft deliveries when this aircraft was handed over to Southwest in 2014.

Images  ©  Michael Carter (SNA & LGB)
Tags   Flag

Kidd's Kids #4

Kidd's Kids  
#4
The Kidd Kraddick Morning Show
Corporate
N777QC B737-7H4 Southwest 2016-17
N407WN B737-7H4 Southwest 2017-18
N493WN B737-7H4 Southwest 2018-19
N964WN B737-7H4 Southwest 2019-20

Promoting the Kidd's Kids charity launched by late Kidd Kraddick, a syndicated radio personality. Note that since 2017 additional "keep lookin' up" titles are present as well. Titles on the port side only.

Image  © 
Tags   Charity

Kidd's Kids #3

Kidd's Kids  
#3
The Kidd Kraddick Morning Show
Corporate
N928WN B737-7H4 Southwest 2015-16

Promoting the Kidd's Kids charity launched by late Kidd Kraddick, a syndicated radio personality.

Image  ©  Globespotter (LAS)
Tags   Charity

Kidd's Kids #2

Kidd's Kids  
#2
Kidd Kraddick - In the Morning
Corporate
N907WN B737-7H4 Southwest 2009-10
N930WN B737-7H4 Southwest 2010-11
N939WN B737-7H4 Southwest 2011-12
N268WN B737-7H4 Southwest 2012-13
N725SW B737-7H4 Southwest 2013-14
N905WN B737-7H4 Southwest 2014-15

Promoting the Kidd's Kids charity launched by late Kidd Kraddick, a syndicated radio personality. In November 2014 the airline celebrated the 25th anniversary of the Kraddick Foundation. Thanks to the generosity of the Kidd Kraddick Morning Show listeners, 54 kids and their families went to Disney World on the Kidd's Kids plane.

The 2009, 2010 & 2011 editions had very similar, partly yellow decals. In 2012 the logo colour was amended to yellow & orange and again to orange for the 2013 & 2014 editions. Note the aircraft was in the new scheme starting with the 2014 edition.

Image  ©  G-AZZD (LAX)
Tags   Charity

Southwest Loves Kidd's Kids

Southwest Loves Kidd's Kids  
#1
Corporate
N485WN B737-7H4 Southwest 2006-07
N297WN B737-7H4 Southwest 2007-08
N929WN B737-7H4 Southwest 2008-09

Promoting the Kidd's Kids charity launched by late Kidd Kraddick, a syndicated radio personality. The initial decal unveiled in 2006 was squeezed for the two following years.

Image  © 
Tags   Charity

Spreading the LUV for 35 years

Spreading the LUV for 35 years  
Corporate
N238WN B737-7H4 Southwest 2006-09

Southwest was founded in 1971 and these small titles were part of the 35th anniversary celebrations.

Image  ©  Michael Stappen (LAS)
Tags   Anniversary

Classic Retro

Classic Retro  
#1
Corporate
N871HK B737-8 Southwest The Herbert D. Kelleher 2022-
N711HK B737-7H4 Southwest The Herbert D. Kelleher 2005-22
N714CB B737-7H4 Southwest Southwest Classic 2007-22
N792SW B737-7H4 Southwest Metallic Gold One (untitled) 2009-16

Three Southwest aircraft were painted in a retrojet livery between 2005 and 2009. The original livery was brown and not gold though. The three aircraft wore distinctive names, including one dedicated to Southwest co-founder Herb Kelleher.

While N711HK was being retired in October 2022, a brand new MAX8 was delivered to the airline in the same scheme in November 2022.

Images  ©  Trevor Ogle (LAS) & Michael Rodeback (SLC)
Tags   Retro

Triple Crown One

Triple Crown One  
Corporate
N647SW B737-3H4 Southwest 1997-15
N409WN B737-7H4 Southwest 2015-23
N8681M B737-8H4 Southwest 2024-

This livery is dedicated by the airline to its employees, in recognition of having ranked first in three categories (best on-time record, best baggage handling, and fewest customer complaints) as per DOT data in the 1992-1996 era (it is to be noted though, that the Triple Crown Awards are just a Southwest invention). It was the only blue aircraft in the fleet back in 1997. Originally in a dark blue paint, Triple Crown One later got the standard canyon blue, while keeping the golden tail stripe.

In 2015 the scheme was transferred to -700 tail number 409, still featuring the #1 heart medallion. The names of each of the 24,113 employees could be seen on the overhead bins in recognition of their individual efforts in the 1992-1996 period (this part was also reproduced in the -700).

Images  ©  Michael Stappen (LAX), Thomas Ingendorn (LAS) & YoungKyun Shin (PDX)
Tags   Awards

Silver One

Silver One  
Corporate
N629SW B737-3H4 Southwest 1996-09

To celebrate its 25 years in 1996, Southwest had this aircraft delivered in a bare metal 'chrome' livery. The colour was chosen so as to represent the traditional idea of giving silver for a 25th wedding anniversary. This aircraft also featured silver seats.

For easier maintenance it was painted in 1999 in a silver metallic paint, with thin red stripes instead of the original white ones. In 2005 it was repainted again, this time in a light grey livery, with thicker white stripes, before gaining standard canyon blue colours in 2009 as it was found not to match the airline's bright personality anymore. The name was kept visible below the cockpit windows though.

Images  ©  Gavin (LAS) & Michael Stappen (FLL)
Tags   Anniversary