AXA is a French-headquartered insurance company with a branch in Hong Kong. The company entered a partnership with HK express in 2024 to allow its customers book a “one-click” travel insurance package.
This very "light" version of the Spirit of Hong Kong series was unveiled in 2017 to celebrate the 20th anniversary of the Hong Kong SAR. The livery was designed to symbolize the spirit of the city and its people, featuring a modern design based on a traditional depiction of clouds and the Bauhinia flower, the emblem of Hong Kong (also seen on the SAR's red flag). A Cathay B773 wears a green variation of the livery.
This very "light" version of the Spirit of Hong Kong series was unveiled in 2017 to celebrate the 20th anniversary of the Hong Kong SAR. The livery was designed to symbolize the spirit of the city and its people, featuring a modern design based on a traditional depiction of clouds and the Bauhinia flower, the emblem of Hong Kong (also seen on the SAR's red flag). A Cathay Dragon A330 wore a red variation of the livery.
Sanuki udon is a type of udon noodle originally popularized in the Kagawa Prefecture (Shikoku) but is now easily found throughout the neighboring Kansai region and much of Japan. It is characterized by its square shape and flat edges. Oishii is a species of large sea snail that can be found in the region, but in this case is a Japanese transcription of adjective 'delicious'.
Takamatsu is the capital city of the prefecture and the local Ritsurin Garden is one of the most famous historical gardens in Japan. The garden contains a tea house, various folk art and craft exhibits; in the garden itself there are various bridges, footpaths and small hills which offer a beautiful view of the garden and the surrounding scenery.
The 2013 "Spirit of Hong Kong" campaign was an online contest calling on Hong Kong people to submit creative entries that illustrate the true spirit of the city - along with a full-body photograph of themselves. The 110 overall winners had their silhouettes featured on this aircraft. The contest attracted more than 5,000 entries. The winners got rewarded with free tickets. Note both sides were different.
The "Hong Kong Trader" livery commemorated thirty years of Cathay Pacific dedicated cargo operations which started in 1982. It was the chrsitening name of Cathay’s first 747-200 Freighter, VR-HVY.
In 2010 Dragonair celebrated its 25th anniversary and in addition to the dragon-themed livery of B-HYF, 5 aircraft got large decals applied. Titles were in Chinese on the port side, and in english on the starboard side.
In 2010 Dragonair celebrated its 25th anniversary with this dragon-themed livery, also displaying Chinese calligraphy. Titles were in Chinese on the port side, and in english on the starboard side.
Cathay Pacific celebrated its 60th anniversary in 2006, coinciding with the delivery the 100th passenger plane to the Swire Group. Note the 60th anniversary were very small decals and did not last long on the plane.
Dragonair celebrated its 20th anniversary on May 5, 2005 with the delivery of brand new A330 B-HWG. A large red dragon (in a design similar to the one of the Dragonair logo) filled most of the fuselage surface while other Hong Kong emblematic elements were added to the rest of the aircraft. The design was the work of illustrator Tania Willis.
Both sides were different, with the port side featuring a junk and fish leaping out of the water. Children playing with traditional Chinese lanterns were featured at the rear, with a classic village scenery in the background.
The starboard side showed a Star Ferry, the most famous skyscrapers of the HK CBD and a child playing with a butterfly-like kite with the typical hills in the background.
In July 2002, the Spirit of Hong Kong livery worn by B-HOX was replaced by this scheme, marking the fifth anniversary of the establishment of the Hong Kong Special Administrative Region. The "Asia's world city" slogan was Hong Kong's ambassador around the world for 6 years; the scheme was then transferred to 777 B-KPF.
B-HOX’s special livery commemorated the handover of HK back to China in 1997, as it was the case with predecessor B-HIB. The young athlete on the plane was overcoming a series of challenges to reach his goal, symbolizing the challenges of young Hong Kong in mainland China at that time. The slogan in Chinese could be literally translated as "Be proactive, Fly Higher Ideals".
This was Cathay’s first special livery, commissionned by the airline, and the work of freelance artist Annie Lee On-nei. As the territory was being handed-over back to China, the livery was unveiled on June 20, 1997 to convey a message of faith in the future of the city (which can be read in Chinese on the port side of the plane but was not translated in English on the plane). The registration of the plane changed from VR- prefix to B- on July 1st, 1997.
In 2000 and 2013 two subsequent redesigns of that concept were unveiled. It is interesting to note that over the years, the people have become more prominent than the skyline on the livery. Between 2002 and 2013, the airline used a more abstract design to promote HK as «Asia’s World City».