Promoting Austria's biggest newspaper, known as the Krone. "Die Kronen Zeitung fliegt auf Austrian / The Kronen Zeitung flies on Austrian." titles could be read on the starboard side.
Austrian and its subsidiary Austrian arrows were "Botschafter der leidenschaft / Ambassador of passion" for the 2008 European Football Championship held in Austria & Switzerland. The initiative was aiming at increasing interest for the event in a country where football was not exceedingly popular.