The Get to Know Brazil: Flying national program was launched in late 2023 to encourage and facilitate Brazilian travel across the country, bringing together efforts from the federal government and the private sector to develop actions aimed at stimulating travel in Brazil, democratizing access to civil aviation and reducing the operating cost of airlines.
Morro do Careca is a large sand dune located in Praia de Ponta Negra, Natal, Rio Grande do Norte. It is featured on the port side of the plane while the starboard side has large initiative logo stickers.