The “Year of Arabic Calligraphy” initiative was launched by Saudi Arabia's Ministry of Culture to highlight Arabic calligraphy as a distinct art which embodies the richness and aesthetics of the Arabic language. The airline's brand new 12th and 13th A320neo display the calligraphs which form the logo of the initiative. As part of the agreement, the aircraft will notably serve the historic city of AlUla in order to stimulate domestic tourism.