JourneyD is an initiative by AirAsia working towards sustainable community tourism promotion and development, based on the Sustainable Development Goals guidelines of the United Nations (Xiamen Air notably has a special livery also promoting these guidelines). It is Thai AirAsia's response to the government's Pracharat Policy Programme aiming at elevating the quality of life of communities through contextual development and with sustainability; the program includes helping the development of locally made products, sustainable practices in tourism-related activities and easy access to English lessons via the airline's employees.
Images © Amarase Pamarapa (KKC)
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Initiative
