While Hainan Airlines was taking delivery of more and more 787s and launching new routes to the US the airline decided to increase its brand awareness via a partnership with the DreamWorks studios which includes the painting of no less than 6 brand new 787-9s in special
Kung Fu Panda liveries. The airline also unveiled a series of service products around the Kung Fu Panda theme. The
Kung Fu Panda 3 animation movie (released in early 2016) indeed set a record $150 million box office in mainland China. The third sequel was the first work of the Shanghai-based DreamWorks Dongfeng joint-venture.
Image © Mark Szemberski (BOS)
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Awards,
Cartoon & Anime,
Kung Fu Panda
