Parents Smile, Proud of Us

Parents Smile, Proud of Us   父母微笑 我们骄傲

Baidu Wallet Cixiang   百度钱包慈翔号

B-5117

B737-85N

Shandong Airlines

2014-15

Shandong Airlines and Internet Company Baidu with its Baidu Wallet mobile wallet service launched an initiative in which 99 elderly people were invited by their children to submit a picture in which they were smiling. These pictures appeared in a heart shape on the front part of this plan. The parents were also awarded free tickets on the airline. This was part of a broader move by the airline to better understand the needs of the families.

Note the titles were slightly different on the two sides with additional Baidu titles on the starboard side.

Image  ©  Danny Yu (PEK)
Tags   Airline Marketing, Finance & Insurance, Image Patchwork