Korean Air has a tradition of sponsoring some of the world's largest museums. The partnership with London's British Museum was celebrated with this livery, replacing the Louvre Mona Lisa livery. In December 2009 Korean Air's sponsorship allowed the museum to release a new Multimedia Guide available in eleven languages (including Korean, of course). Note the museums' highlight masterpieces were presented on what are in fact consonants of the Hangul (Korean) alphabet.
