Sharing the Spirit is the name of a Qantas community program launched in February 2004. It involved numerous events and activities aimed at bringing people together. The Qantas chairman of the time stated: "Specifically, this initial phase of Sharing the Spirit aims to connect the city with the regions and the bush; to connect young people with their futures; and to connect our Qantas extended family of staff and frequent flyers with their loved ones and the broader community". Sharing the Spirit extended the airline's support of charities, new projects and other initiatives.
Image © Jonathan Rankin (AKL)
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Initiative
