During the Fall of 1996, Ryanair imported Western Pacific' logojet concept in Europe, selling the exterior of its 737s as advertising space. Ryanair entered an agreement with Jaguar and EI-CJE was fully painted to promote the famous car manufacturer, with British racing green and silver blending with the automaker’s big cat. As had happened with Western Pacific's Simpsons Jet, the Ryanair Jaguar plane drew a lot of attention and that helped the airline raise brand awareness in Europe.
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Automotive Industry
